The decision to provide the popular pale ale Moonshine in cans is long overdue, according to Abbeydale Brewery.
Based in Sheffield, Moonshine has long been the brewery’s best-seller, which was the third placed golden ale at the 2018 Champion Beer of Britain Awards.
Office and Social Media Manager, Laura Rangeley, sees students as an important consumer with this latest product.
She said: “It’s great that we can effectively reach this demographic with our products. We’re really keen to be seen as an accessible brewery which offers something to everyone (over the age of 18, of course).
“Our city centre pub, the Devonshire Cat, although closed at present in line with government guidelines, is located directly below some student flats, so the student population of Sheffield is very important to us!”
Although selling the product in cans perhaps comes later than expected, the brewery has always refrained from packaging the product elsewhere while production capacity at Abbeydale was not at the desired level.
Miss Rangeley said: “Until a few years ago, we wouldn’t have been able to brew enough to keep the beer available to all of our pub customers and satisfy demand in bottle or can.
“However, the investment and expansion which has been ongoing for many years has enabled us to gradually increase production, and the addition of our very own canning line, which was already planned in long before lock down, means that we can maintain our own very high standards and package beer the moment it’s ready, without compromising on quality or freshness.”
Miss Rangeley has hinted that more products will follow Moonshine’s move into cans in the near future.
She said: “Moonshine is the first product which was previously only available as a cask ale to make the move into cans. It will be followed by the rest of our permanently available cask ale range later in the year.”
There is certainly excitement for Abbeydale’s latest release.
Moonshine is available for pre-orders from today, with the official release on May 12.