Community shop in Heeley nominated for BikeBiz Award

Written by Romesa Razzaq

A Sheffield community bike shop, A Different Gear, has been nominated for the BikeBiz Independent Award 2021.

The BikeBiz Awards recognise various businesses in the cycling industry and are sponsored by Tannus Tyres.

As a brick and mortar bike retailer with three or less stores, A Different Gear qualified for the Independent Bike Dealer Award.

The shop is owned by the Heeley Trust, so any of the profits earned by the store are used to regenerate old buildings in the community. Other projects under the trust include Heeley People’s Park, Big Boulder & Heeley Festival, Heeley Institute, Sheffield Online, Meersbrook Hall, Sum Studios, and Sheffield Media Productions.

Tori Gray, the shop manager, said: “I am excited that we’ve been recognised for our hard work and dedication. It was a new experience for us as we rebranded in 2020 and with COVID affecting us the way that it did.”

The bike shop started providing services to its customers in 1998, under their original name ‘Recycled Bikes’. At the time, it was a workshop which provided support with bike projects and second-hand parts. In 2020, it was rebranded to A Different Gear and expanded into providing accessories and reconditioned bikes.

According to Ms Gray, one of the shop’s top seller is the Cargo Bike, with the newer ones priced above £4,000. She also added the University of Sheffield students can get £100 bike for £50 as part of a scheme with the university.

If you want to vote for A Different Gear for the BikeBiz Independent Dealer Award 2021, click here.

Written by Romesa Razzaq

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